Archive for March 2011
22 March 2011
Market Planning (Part 4) – Sales Forecasting and the Marketing Budget
At this point in the market planning process, you should know really well your product, your customer, your competitors and yourself. You probably also know how you want to position your craft to sell in a particular market, but you may not have considered how much it will cost to do so. This is where Sales Forecasting and the Marketing Budget come into play.
Posted by: Tamboura Gaskins at 1:00 pm | Category: Business Plan | No Comments »
Continue22 March 2011
Market Planning (Part 3) – Market Analysis
Once you have a high-level market strategy in hand, you will want to examine the strengths, weaknesses, opportunities and threats of your plan to market your craft idea. You should also want to estimate market size, competitor market share, and the number of prospective customers who would likely be interested in purchasing from you. This is the essence of the Market Analysis.
Posted by: Tamboura Gaskins at 8:31 am | Category: Business Plan | No Comments »
Continue21 March 2011
Market Planning (Part 2) – Marketing Strategy
Now that you’ve been introduced to the four key elements of a marketing plan in Part 1 of this series, let’s explore the details of what makes a good marketing strategy. Essentially, your strategy should be an in depth examination of why you are in business or why you aspire to be.
Posted by: Tamboura Gaskins at 5:14 pm | Category: Business Plan | 2 Comments »
Continue20 March 2011
Market Planning – Taking Your Craft to Market (Part 1)
You think there may be an opportunity to sell your hand-crafted creations, so you embark on the business planning process, part of which is to develop a well thought-out marketing plan. The plan should be tailored to fit your unique situation, but it should contain a few key elements in order to be a successful guide in helping you plan your business needs.
Posted by: Tamboura Gaskins at 10:14 am | Category: Business Plan | 1 Comment »
Continue13 March 2011
Business Planning – Capitalizing on the Crafty You
If you are crafty with an entrepreneurial spirit, then you may be considering ways to make money from your hand-made crafts. And, believe me, there is indeed a market for well-made, uniquely creative crafts. You should begin by understanding why you want to sell your crafts.
Posted by: Tamboura Gaskins at 10:55 am | Category: Business Plan | 2 Comments »
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