Comments for Creative Management Enterprises http://www.cmesolve.com Just another WordPress weblog Mon, 25 Jan 2010 14:16:16 -0600 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Pricing Series: Cost up? But what’s the true value? by tgaskins http://www.cmesolve.com/pricing-strategy/what%e2%80%99s-the-true-value/comment-page-1/#comment-12 tgaskins Mon, 25 Jan 2010 14:16:16 +0000 http://www.cmesolve.com/?p=428#comment-12 Thanks, Shalini, for your insightful comments. I look forward to reading your blog post at MindfulMarketers. Thanks, Shalini, for your insightful comments. I look forward to reading your blog post at MindfulMarketers.

]]> Comment on Pricing Series: Cost up? But what’s the true value? by Shalini Bahl http://www.cmesolve.com/pricing-strategy/what%e2%80%99s-the-true-value/comment-page-1/#comment-11 Shalini Bahl Mon, 25 Jan 2010 04:03:45 +0000 http://www.cmesolve.com/?p=428#comment-11 Pricing is certainly very tricky and more so if the products are intangible. In addition to the above factors I wrote about other factors to consider like your pricing objectives, the value you are providing, your inner beliefs, and desired positioning. You can read the full article in my MindfulMarketers Blog: http://ow.ly/ZYUj Pricing is certainly very tricky and more so if the products are intangible.

In addition to the above factors I wrote about other factors to consider like your pricing objectives, the value you are providing, your inner beliefs, and desired positioning. You can read the full article in my MindfulMarketers Blog:

http://ow.ly/ZYUj

]]> Comment on Pricing Series: Unique Selling Proposition by Reuben Swartz http://www.cmesolve.com/pricing-strategy/pricing-series-unique-selling-proposition/comment-page-1/#comment-9 Reuben Swartz Wed, 06 Jan 2010 05:08:10 +0000 http://www.cmesolve.com/?p=407#comment-9 Great advice-- a lot of small businesses really struggle with this and end up undervaluing themselves. USP is useful, but it has to be framed from the perspective of perceived customer value. A lot of companies get wrapped up in how wonderful their offering is, and think about features rather than benefits. Great advice– a lot of small businesses really struggle with this and end up undervaluing themselves.

USP is useful, but it has to be framed from the perspective of perceived customer value. A lot of companies get wrapped up in how wonderful their offering is, and think about features rather than benefits.

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